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In Bangladesh’s fast-growing and increasingly competitive business landscape, visibility has become deceptively easy. A press release can be emailed within minutes. A Facebook post can be boosted instantly. A news link can be shared across platforms with little effort. Initially, these activities may lead to the misconception that public relations merely involves visibility or mentions. […]

Public Relations plays a critical role in shaping how brands are perceived by customers, investors, regulators, and the wider public. In Bangladesh, PR has grown alongside economic expansion, digital media adoption, and increased corporate visibility. However, many brands still struggle to use PR effectively. Instead of strengthening credibility and trust, PR efforts often result in